![]() ![]() To find a location near you, use the free search tool on the SilverSneakers website. SilverSneakers has thousands of participating gyms nationwide. promotion of a supportive community of fellow participants both in person and online.access to online resources, including workout videos as well as nutrition and fitness tips.fitness classes specifically designed for older adults of all fitness levels, including cardio workouts, strength training, and yoga.use of participating gym facilities, including fitness equipment, pools, and walking tracks.“We wouldn’t need more than one vessel because the volumes needed are actually very small.SilverSneakers is a health and fitness program that’s specifically aimed at adults age 65 and older. However, ESB is exploring whether it can be manufactured via a fermentation process as well as wild harvested, said Broughton: “The lichen is actually a combination of a fungus and an algae, so we could grow it in big vats and feed it with simple sugars. It is then shipped over to GHT in canisters to be made into finished products. The lichen is currently collected in buckets and washed at source, and then put through a multi-step process of extraction (using ethanol), purification and concentration in the UK before it is added to a vegetable oil carrier (medium chain triglycerides). He added: “We researched a lot of candidate plant materials – lichen, mosses, mushrooms and so on- to see which contained cholecalciferol and we came across a species of lichen that allows us to get virtually the same concentration as from lanolin.” ”On a cost in use basis, you use so little that it is very competitive.” “Clearly lichen-sourced D3 is more expensive than lanolin-source vitamin D3, but not massively so”, claimed Broughton. Vitashine is sourced from an edible form of lichen that grows on rocks, trees and other locations in North America, Asia and Scandinavia. Mark Broughton: We researched a lot of candidate plant materials – lichen, mosses, mushrooms and so on- to see which contained cholecalciferol and we came across a species of lichen that allows us to get virtually the same concentration as from lanolin On a cost in use basis, you use so little that it is very competitive “They are also worried about sheep dip and undesirable compounds getting into lanolin-derived D3.” “There is a real demand from vegans and vegetarians, but many other people are also surprised to find that vitamin D3 comes from lanolin or other animal sources and would rather get it from a plant source as well,” he said. However, many firms are keen to find an alternative that doesn’t use animal products, ESB Developments director Mark Broughton told NutraIngredients-USA at the Expo West show in Anaheim earlier this year. However, the evidence suggested that D3 – which is traditionally sourced from lanolin (the pale-yellow oil found in sheep's wool) – is better utilized by the body, he said. ![]() Most plant-derived vitamin D is vitamin D2. The two primary forms of Vitamin D are Vitamin D2 (ergocalciferol) and Vitamin D3 (cholecalciferol). Many people are surprised to learn that vitamin D3 usually comes from sheep wool GHT chief executive Jim Rex said: “ While our plant based Vitamin D3 product is suitable for both vegetarian and vegan diets, we’re encouraged to see that the mainstream North American market has also responded favorably - as demonstrated by both the diversity of our direct-to-consumer sales, and the increased interest in private-label opportunities.” Mass market appeal beyond vegetarian/vegan market
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